Elimination of overproduction.
Surplus stock, items from previous years, etc..

Protection of the brand.
Direct control over the selling channel for surplus stock is a guarantee of quality and transparency in relations with consumers. Being able to count on a similar channel to eliminate surplus stock prevents the devaluation of the brand name.

Great clarity and visibility in relations with consumers.
Consumers interface with the same company that manages the conventional points of sale. This creates a strong awareness of the quality of the brand product in the consumer.